What’s the Claim?

This website explains the legal claim brought by Which? against Apple. Which? alleges that Apple has breached competition law and is bringing a collective action on behalf of consumers to seek compensation and to stop Apple from treating its customers this way. It’s currently estimated that if we’re successful, average damages per consumer will be up to £77.

What happened?

Which? alleges Apple abused its dominant position by not giving iPhone and iPad users a choice of cloud storage providers. Instead, it steered them to its own iCloud service, and this led to Apple charging customers higher iCloud subscription fees and to them being given less free storage than would otherwise have been the case.

See FAQs here for more details.

Overview video

We estimate that millions of people in the UK are affected – are you one of them?

If you used an iOS device and iCloud services at some point between 8 November 2018 and 8 June 2026 and lived in the UK at any point on or after 8 November 2018, you could be due compensation - find out here.

Why is Which? doing this?

Everything we do is about championing consumers to make life simpler, fairer and safer for everyone. We believe that Apple breached competition law and it has cost UK consumers millions of pounds, so we are taking legal action against Apple to recover the overpayments made on iCloud services obtained on or after 8 November 2018. We want to make sure that Apple, and other big corporations stop behaving in this way.

Which? is the UK’s largest independent, non-profit consumer advocacy organisation.

It’s currently estimated that if we’re successful, average damages per consumer will be up to £77.

Apple iCloud customers in UK
Apple iCloud customers in UK looking at phone

Am I part of the class of consumers that Which? represents in this claim?

Use our eligibility tool to find out if you might be eligible to be part of the class.

Unfortunately, based on the information you’ve provided you’re not likely to be part of the class of consumers that Which? is representing.

If you don’t know why you are not included, please visit the FAQs page or submit a query via our online enquiry form.

You are likely to be part of the class that Which? represents in this claim based on the information provided.

If you do not want to be part of the class, you will need to tell Which? that you want to be excluded. Information on how to do so can be found on the 'Opt-Out' page.

If you are a current UK resident, you are likely to be automatically included as part of the class of consumers that Which? is representing. You do not need to do anything to be part of the claim.

If you lived in the UK at any point between 8 November 2018 and 8 June 2026 but were not living in the UK on 8 June 2026, you will not be automatically included in the claim. Instead, you will need to tell Which? that you want to be included. Information on how to do so can be found on the ‘Opt-In’ page.



Are you a current UK resident or have you lived in the UK at any point between 8 November 2018 and 8 June 2026?
Did you select the UK as the “Country/Region” in the Apple ID account settings on the iOS Apple mobile device?
Do you fall within the list of excluded persons?
Was the consumer for whom you are a personal representative a UK resident or did they live in the UK at any point between 8 November 2018 and 8 June 2026?
Did the consumer for whom you are a personal representative select the UK as the “Country/Region” in the Apple ID account settings on the iOS Apple mobile device?
Did the consumer for whom you are a personal representative fall within the list of excluded persons?