What’s the Claim?

This website explains the legal claim brought by Which? against Apple. Which? alleges that Apple has breached competition law and is bringing a collective action on behalf of consumers to seek compensation and to stop Apple from treating its customers this way. It’s currently estimated that if we’re successful, average damages per consumer will be around £70.

What happened?

Which? alleges Apple abused its dominant position by not giving iPhone and iPad users a choice of cloud storage provider. Instead, it steered them to its own iCloud service, and this led to Apple charging customers excessive iCloud subscription fees.

See FAQs here for more details.

Overview video

We estimate that millions of people in the UK are affected – are you one of them?

If you used an iOS device and iCloud services and live (or lived) in the UK at any point on or after October 2015 you could be due compensation - find out here.

Why is Which? doing this?

Everything we do is about championing consumers, here to make life simpler, fairer and safer for everyone. We believe that Apple breached competition law and it has cost UK consumers millions of pounds, so we are taking legal action against Apple to recover the overpayments made on iCloud services obtained on or after 1 October 2015. We want to make sure that Apple, and other big corporations stop behaving in this way.

Which? is the UK’s largest independent, non-profit consumer advocacy organisation.

It’s currently estimated that if we’re successful, average damages per consumer will be around £70.

Apple iCloud customers in UK
Apple iCloud customers in UK looking at phone

Am I part of the class of consumers that Which? represents in this claim?

Use our eligibility tool to find out if you might be eligible to be part of the class.

Unfortunately, based on the information you’ve provided you’re not likely to be part of the class of consumers that Which? is representing.

If you don’t know why you are not included, please visit the FAQs page or submit a query via our online enquiry form.

You are likely to be part of the class that Which? represents in this claim based on the information provided.

If you are a current UK resident, you are likely to be automatically included as part of the class of consumers that Which? is representing.

If you lived in the UK at any point from 1 October 2015 you are likely to be part of the class that Which? represents in this claim but if you don’t currently live in the UK, you will not be automatically included in the claim. Based on the information you’ve provided, you will need to tell Which? that you want to be included in the claim. Information on how to tell Which? you want to be included in the claim will follow in due course. Register here to receive updates on the claim.

No money is available now and there is no guarantee that money will be available in the future. In order for any money to be available, these claims will have to be successful at trial before the Tribunal or concluded by way of an earlier settlement agreed between Which?, on behalf of the class, and Apple.





Are you a current UK resident or have you lived in the UK at any point from 1 October 2015?
Did you select the UK as the “Country/Region” in the Apple ID account settings on the iOS Apple mobile device?
Do you fall within the list of excluded persons?
Was the consumer for whom you are a personal representative a UK resident or did they live in the UK at any point from 1 October 2015?
Did the consumer for whom you are a personal representative select the UK as the “Country/Region” in the Apple ID account settings on the iOS Apple mobile device?
Did the consumer for whom you are a personal representative fall within the list of excluded persons?